Choosing between a soft wash system and a high-pressure setup can be confusing when you're entering the exterior cleaning business. This article will help you decide which equipment is best for your initial investment and services. If you ever need professional guidance or exterior cleaning services, Tampa Bay Soft Wash in Clearwater, FL is here for you.
Just starting out In Pressure Washing
If you are just starting out and you have a contract to pressure wash some strip malls or a chain of fast-food restaurants, you can stop reading, you are definitely in a situation where a nice pressure washing setup would be your best investment. However, if you are anything like us and are starting with zero customers, you may want to hear us out.
Soft Wash Marketing Strategy
We focus on marketing towards roof washes , after that, we focus on house washes , fences, and pool lanais. All soft washing services. Not because we don’t like pressure washing the potential customers’ driveways, patios, and sidewalks. It is because our soft wash services are much more lucrative. If the customer is interested in a roof and house soft wash, by the time I get to pressure washing their driveway, the customer usually doesn’t even blink at an extra few hundred dollars to round out the project with some pressure washing.
If you target a bunch of people that hire you to “pressure wash their driveway and sidewalks” for a few hundred bucks and then you mention cleaning their roof for $700, the odds are, because they were not ready to spend that much money, they will scoff at your obvious upsell. Whereas upselling some pressure washing after you have already sold them on a roof and house wash doesn’t even feel like an upsell, just a favor at that point, “Do you want me to pressure wash your driveway and sidewalks while I am here?”…
You don’t have to own a pressure washer
You don’t have to own a multi-thousand dollar pressure washer system to start generating hundreds of dollars per day in the exterior cleaning industry. You can focus solely on roof washing or anything that utilizes the soft washing method, mainly roofs, houses, fences, and pool lanais.
You can buy or even build your own soft wash system for a fraction of the cost of a mid-range to good pressure washer setup. Not to mention the cost of the hardware and tools required to plumb a pressure washer. The price difference between a soft wash hose and a pressure washer hose is significant! The cost to repair is equally as significant!
I will suggest that if you are just starting out and on a shoestring budget, your best bet is to build a soft wash system and to start cleaning some roofs, houses, fences, and lanais. If your customer asks you about pressure washing, you can either rent one, refer them to another pressure washing company, or even subcontract the job out. That would be the least of my worries! After a few roof and house washes you will have enough capital to buy a cheap pressure washer and surface cleaner.
a 12-volt pump And A Garden Hose Is All That Is Needed Sometimes
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